How to Market Your Home to The Millennial Buyer

The key to selling your home for the best value is to know the audience you’re trying to reach. These days, a large majority of the home-buying population is made up of—you guessed it—millennials!

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Hopeful homeowners from this generation (born between 1981 and 1996) have been saturating the real estate market exponentially in recent years and will continue to do so moving forward. That’s why it’s important for anyone planning to sell their home to tailor their strategy to the needs and preferences of the millennial buyer—and we know exactly where you need to start!

Perfect your online presence.

Millennials are well-known for being an Internet-savvy generation, as they’ve experienced perhaps the most explosive technology boom in history. You can be sure that they’re going to be doing most of their research for potential properties online.

It’s crucial that you nail your online listing with high quality photos and an attention-grabbing description that highlights the unique features your home has to offer. Give young buyers all the information they need to generate enough interest in your property that they want to see it in person!

Staging is crucial.

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The new generation of homebuyers aren’t just looking for a house, they’re looking for a lifestyle. Staging your home is a crucial step to helping you create and sell that lifestyle!

Potential buyers need to be able to visualize themselves in your space, so start by cleaning, decluttering, and depersonalizing. Then, stage your home with updated furniture, décor, and other design elements that make it look comfy and inviting, but still chic.

Showcase your space.

Multifunctional, open spaces that are good for both socializing and routine living are at the top of the millennial home buyer’s wish list. Embrace the open floor plan concept if your space allows, or at least stage conversation areas where buyers can picture themselves entertaining friends and family.

Be sure to highlight, through staging or description, the different ways your space can be used. The DIY generation can do a lot with extra space—a home office, fitness area, media room—so yours needs to fit the bill for all of those possibilities.

Go green.

As you prepare for your home sale, keep in mind that you’re marketing to an environmentally conscious generation. Appeal to their eco-friendliness and their budget by installing and advertising energy-efficient home features.

Update your space with sustainable materials, such as bamboo or recycled steel, and energy-efficient heating, cooling, and insulation systems. Add eco-friendly amenities, such as low-flow showerheads, LED light bulbs, Energy Star appliances, or even solar panels!

Market a finished product.

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A lot of prospective millennial buyers are working with a smaller budget than the generation that came before them. As a result, most are looking for a finished property, not a work in progress.

Take the time to repair and update crucial areas around your home, such as the kitchen and bathroom, so your buyers see your space as move-in ready. Millennials don’t have the money or time for big home improvement projects, so anything that looks to be a “fixer-upper” isn’t going to fare as well on the market.

Sell your location.

As we mentioned before, the new generation of homebuyers is looking for a lifestyle, not just a house. A deciding factor in the lifestyle your property can offer is going to be your location!

Highlight any local amenities that make your location seem more desirable. Are you close to the office buildings and nightlife downtown? Is there a metro stop down the street? Five minutes away from a highway entrance? Make it clear in your listing and during your showings that you’re in a fun and convenient area.

Now that you’re an expert on reeling in millennial buyers to make an offer on your home, you’re going to be on to the next step before you know it—moving! When you hire the professional moving team at Highland Worldwide, we’ll make sure that process goes as smoothly as possible.

Give us a call today to take advantage of our expert services for your upcoming move!